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METHODOLOGIES & APPROACHES

We Offer

We offer a broad range of qualitative and quantitative research methodologies and seamlessly execute multi-phased studies. We validate and leverage insights from different approaches, targeting mainstream and multi-cultural audiences.


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Qualitative Approach
  • Focus Groups
  • Triads and dyads (respondent pairs)
  • Individual in-depth interviews
  • Ethnographic research
  • On-site (in store/homes, etc.) observational studies
  • Diary / journal studies / self-reports
  • Content Analysis/Secondary research
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Quantitative Approach
  • Mall intercepts
  • Telephone interviews
  • In-person interviews
  • Online surveys
  • Secondary research/reanalysis


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Expertise
  • Concept and Product Testing/In-Home Use Tests
  • New Product Development
  • Packaging Design and Testing
  • Habits and Practices / U & A Studies
  • Marketing Communications / Advertising Dev. & Testing
  • Brand Tracking
  • Multi-Cultural Research
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Target Markets
  • General Population
  • Multi-Cultural Minorities (Asians and Hispanics)
    • Foreign & U.S. born English & In-language research
  • Boomers & Mature Markets
  • Business-to-Business

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